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SEO Agency – 3 Factors to Consider Before Choosing an Agency

In this article I will pick a certain city for example Sydney is a large city and located in the state of NSW in Australia. Sydney is also the home of 4,3 million people. Now choosing the right SEO agency in this city is very difficult and you may not know where to start. Sydney’s main locations are North Sydney, South Sydney, Western Sydney, Sydney CBD and the eastern suburbs of Sydney. To find a good SEO agency you need to consider the following factors:


Location can be important finding an SEO firm near you is good idea and can save you time and money. However there are more factors to consider if you ask me? Now Sydney CBD in the central business district and so many SEO agencies are located in the CBD. Most of the companies in Sydney CBD are big and look professional but can they really provide you with professional services? well not really I find big organization very unprofessional sometimes and will mislead you badly. CBD rates are expensive due to high rent and overhead cost. North Sydney is expensive too and so do eastern suburbs. Southern suburbs such as Mascot where the airport is located offer better rates and it is about 10 minute from the CBD. Western Sydney offer the lowest rates which what I normally go for if I was looking for a cheaper rates. If you can find a company that operating from residential area it is good idea because they will generally offer you better rate due to low rent and lower overhead.

SEO Company Size:

Company size offer advantages and disadvantages. The advantages of large SEO Company is to offer you credibility and security, however not always true as many corporations have gone bank rubbed. The disadvantage: large companies will need to charge you a higher rate and may not deliver the promised results. Small SEO companies may charge you a lower rate and deliver a better result.


Experience is very important, but is experience the security to a higher ranking? No if you ask me. Many SEO companies will claim to be the first SEO Company in Sydney and the most experienced SEO Company in Sydney but can they deliver a better ranking? Well I think there are so many young SEO firms in Sydney who have produced a better SEO results than older SEO companies. The reason is experience is good yes but may be outdated by new SEO techniques. The search engine always changes strategies and new SEO techniques are discovered daily. Older SEO companies may still using old techniques which once was good but is being outdated. Younger companies can be more proactive. So how do you know which one to choose an older company or a younger company? A good homework is to check company SEO case studies and see if their current clients are ranking higher than others. I look at SEO case studies as company capability and performance. I also check the cost of each case study and measure the return on investment. check for ranking position and the number of visitors.

In conclusion I advise you to find a company that guarantees you lower rates who can maximize the number of visitors for minimum fess and disregard the firm size and practicing period.